Christmas 2025 Collection
Celebrate Christmas with our 2025 Collection
Celebrate Christmas with our Limited Edition Gentrification Starter Pack Hackney Wick collection.
For when you want to look like you’re on your way to a meeting about “community-led placemaking” but you’re actually just queueing 25 minutes for a £4 oat flat white.
Wear it proudly. Ironically, of course.
.: The Gildan 18000 jumper is built for comfort and durability, made from a medium-heavy (8.0 oz/yd² (271 g/m²)) 50/50 cotton-polyester blend.
.: Say goodbye to itchiness thanks to the gray, pearlized tear-away label.
.: The Gildan 18000 jumper is crafted from ethically grown US cotton and backed by the US Cotton Trust Protocol, with OEKO-TEX certified dyes that meet safety and environmental standards.
.: Fabric blends: Heather Sport colors - 60% polyester, 40% cotton
Step into a snowy Regency romance with our Hampstead Heath Christmas jumper, featuring elegant silhouettes, carriages, and faithful dogs overlooking a twinkling London skyline. Cosy, nostalgic and proudly local, it’s the perfect knit for Christmas walks on the Heath, pub gatherings and every festive moment in between.
.: The Gildan 18000 jumper is built for comfort and durability, made from a medium-heavy (8.0 oz/yd² (271 g/m²)) 50/50 cotton-polyester blend.
.: The Gildan 18000 jumper is crafted from ethically grown US cotton and backed by the US Cotton Trust Protocol, with OEKO-TEX certified dyes that meet safety and environmental standards.
.: Fabric blends: Heather Sport colors - 60% polyester, 40% cotton
On the night before Christmas in Woolwich, Santa soars over the glowing Thames Barrier, lighting up the river with festive magic. This cosy jumper celebrates the warmth of Woolwich’s riverside community – where neighbours, lights and laughter make it feel like home.
.: The Gildan 18000 jumper is built for comfort and durability, made from a medium-heavy (8.0 oz/yd² (271 g/m²)) 50/50 cotton-polyester blend.
.: The Gildan 18000 jumper is crafted from ethically grown US cotton and backed by the US Cotton Trust Protocol, with OEKO-TEX certified dyes that meet safety and environmental standards.
.: Fabric blends: Heather Sport colors - 60% polyester, 40% cotton
Wrap yourself in the magic of Kew at Christmas, with snow-kissed winter flowers, glowing berries, and twinkling lights woven into every stitch. This cosy jumper brings the enchanted evenings of Kew’s winter gardens straight to your wardrobe, so you can wear that festive, frosty-bloom feeling all season long.
.: The Gildan 18000 jumper is built for comfort and durability, made from a medium-heavy (8.0 oz/yd² (271 g/m²)) 50/50 cotton-polyester blend.
.: The classic fit along with the crew neckline deliver a comfy wearing experience with a clean-cut style. Meanwhile, the double-needle stitching at the shoulder, armhole, neck, waistband, and cuff seams add top-tier durability.
.: Say goodbye to itchiness thanks to the gray, pearlized tear-away label.
.: The Gildan 18000 jumper is crafted from ethically grown US cotton and backed by the US Cotton Trust Protocol, with OEKO-TEX certified dyes that meet safety and environmental standards.
.: Fabric blends: Heather Sport colors - 60% polyester, 40% cotton
Battersea. Home of power stations turned penthouses, very spoiled rescue dogs, riverside joggers in £120 leggings, and that bridge everyone suddenly remembers when they need an Instagram backdrop.
Wear it to Christmas drinks, dog walks, or your annual discussion about whether moving south of the river was secretly the best decision you ever made.
.: The Gildan 18000 jumper is built for comfort and durability, made from a medium-heavy (8.0 oz/yd² (271 g/m²)) 50/50 cotton-polyester blend.
.: The Gildan 18000 jumper is crafted from ethically grown US cotton and backed by the US Cotton Trust Protocol, with OEKO-TEX certified dyes that meet safety and environmental standards.
.: Fabric blends: Heather Sport colors - 60% polyester, 40% cotton
Blanketed in snow and glittering with festive lights, Hammersmith Bridge turns the frozen Thames into a quiet, magical stage where London suddenly feels like a small town that believes in Christmas again. For the local community, it’s more than a way across the river – it’s the unofficial Christmas gateway, the place you pass with mulled wine, armfuls of presents, and that feeling of ‘ah, now it really is the holidays’.
.: The Gildan 18000 jumper is built for comfort and durability, made from a medium-heavy (8.0 oz/yd² (271 g/m²)) 50/50 cotton-polyester blend.
.: Say goodbye to itchiness thanks to the gray, pearlized tear-away label.
.: The Gildan 18000 jumper is crafted from ethically grown US cotton and backed by the US Cotton Trust Protocol, with OEKO-TEX certified dyes that meet safety and environmental standards.
.: Fabric blends: Heather Sport colors - 60% polyester, 40% cotton
.: Embroidery decoration method available on either left chest, center chest, or large center chest, as well as right + left wrists
Have a butcher’s at this proper East End Christmas tee, with Spitalfields Market done up Dickens-style – fruit cakes, fat turkeys and mince pies all glowing under the big old tree. It’s like a festive stroll down Victorian Commercial Street, perfect for anyone who loves London grime mixed with a bit of Christmas sparkle.
.: The Gildan 18000 jumper is built for comfort and durability, made from a medium-heavy (8.0 oz/yd² (271 g/m²)) 50/50 cotton-polyester blend.
.: The classic fit along with the crew neckline deliver a comfy wearing experience with a clean-cut style. Meanwhile, the double-needle stitching at the shoulder, armhole, neck, waistband, and cuff seams add top-tier durability.
.: The Gildan 18000 jumper is crafted from ethically grown US cotton and backed by the US Cotton Trust Protocol, with OEKO-TEX certified dyes that meet safety and environmental standards.
.: Fabric blends: Heather Sport colors - 60% polyester, 40% cotton
North London’s hilltop icon, Alexandra Palace, now comes in sweatshirt form that channels misty mornings in Ally Pally park, first dates on the ice rink, blustery walks past the boating lake, and nights when fireworks explode over the city skyline. Built for shivering in gig queues, clutching a mulled wine at the Christmas fair, lazy Sunday markets, and that smug “my local has this view” feeling, this jumper keeps you warm while you rep the palace that made TV history.
.: Tubular, seamless body for a smooth drape and reduced fabric waste
.: Medium-heavy 50/50 cotton–polyester fabric (8.0 oz/yd²) for cosy warmth and everyday durability
.: Ribbed knit collar and cuffs that hold their shape, wash after wash
.: Double-needle stitching at key stress points for long-lasting wear
.: Embroidered or printed decoration options, with soft DTF inner neck labels and DTG prints for a comfortable feel
.: OEKO-TEX dyed, ethically sourced US cotton; jumper made in Nicaragua
Care instructions
Machine wash cold (max 30°C / 90°F)
Use non-chlorine bleach if needed
Tumble dry on low heat
Do not iron
Do not dry clean
This New Malden Christmas jumper wraps up Seoul-meets-South-West-London in cosy fleece and fairy lights, from BBQ steam in the winter air to frosty shop windows glowing red from gochujang aisles and 아줌마 (ajumma) gossip louder than the last train from Waterloo. Built for Boxing Day leftovers, late-night K-drama marathons and multigenerational family dinners, it keeps you warm while you wear your postcode pride and prove that in New Malden, Christmas means kimchi, rice cakes and heritage served hot.
.: Tubular, seamless body for a smooth, comfy drape (and less fabric waste)
.: Medium-heavy 50/50 cotton–polyester fabric (8.0 oz/yd²) for that just-right, cosy winter weight
.: Ribbed knit collar and cuffs that keep their shape, even after marathon washing seasons
.: Reinforced with double-needle stitching at key stress points for long-term durability
.: Embroidered or printed decoration options, with soft DTF inner neck labels and DTG prints that sit smoothly against the skin
.: OEKO-TEX dyed, ethically sourced US cotton; sweatshirt fabricated in Nicaragua
Care instructions
Machine wash cold (max 30°C / 90°F)
Use non-chlorine bleach only, if needed
Tumble dry on low heat
Do not iron the print/embroidery
Do not dry clean
A Camden punk rock Christmas is all mohawks and mistletoe, fairy lights tangled in guitar leads, leather jackets over ugly jumpers, and market stalls glowing under graffiti-splashed arches. This jumper bottles that rebel festive energy – loud, gritty and warm – for anyone who’d rather spend Christmas in Camden than in a catalogue.
.: The Gildan 18000 jumper is built for comfort and durability, made from a medium-heavy (8.0 oz/yd² (271 g/m²)) 50/50 cotton-polyester blend.
.: The classic fit along with the crew neckline deliver a comfy wearing experience with a clean-cut style. Meanwhile, the double-needle stitching at the shoulder, armhole, neck, waistband, and cuff seams add top-tier durability.
.: The Gildan 18000 jumper is crafted from ethically grown US cotton and backed by the US Cotton Trust Protocol, with OEKO-TEX certified dyes that meet safety and environmental standards.
.: Fabric blends: Heather Sport colors - 60% polyester, 40% cotton
Wrap up for the season in our Brixton R&B Christmas jumper – featuring neon-style “BRIXTON” lettering above a Santa-hat DJ spinning tunes beside a musical Christmas tree, all set in a deep-blue nightclub scene. Soft, cosy and perfect for winter nights out or house parties, it brings South London club energy and festive spirit together in one standout knit.
.: The Gildan 18000 jumper is built for comfort and durability, made from a medium-heavy (8.0 oz/yd² (271 g/m²)) 50/50 cotton-polyester blend.
.: The classic fit along with the crew neckline deliver a comfy wearing experience with a clean-cut style. Meanwhile, the double-needle stitching at the shoulder, armhole, neck, waistband, and cuff seams add top-tier durability.
.: Say goodbye to itchiness thanks to the gray, pearlized tear-away label.
.: The Gildan 18000 sweatshirt is crafted from ethically grown US cotton and backed by the US Cotton Trust Protocol, with OEKO-TEX certified dyes that meet safety and environmental standards.
.: Fabric blends: Heather Sport colors - 60% polyester, 40% cotton
Celebrate the loud, lovable spirit of Barking with our “I’m Barking Mad for Christmas” jumper, featuring a cheeky Staffy in a Santa hat that’s as bold and warm as the community itself. Perfect for parties, pub nights and family get-togethers, it’s the cosy statement knit that shows you’re proudly Barking – and barking mad for Christmas.
.: The Gildan 18000 jumper is built for comfort and durability, made from a medium-heavy (8.0 oz/yd² (271 g/m²)) 50/50 cotton-polyester blend.
.: The classic fit along with the crew neckline deliver a comfy wearing experience with a clean-cut style. Meanwhile, the double-needle stitching at the shoulder, armhole, neck, waistband, and cuff seams add top-tier durability.
.: Say goodbye to itchiness thanks to the gray, pearlized tear-away label.
.: The Gildan 18000 jumper is crafted from ethically grown US cotton and backed by the US Cotton Trust Protocol, with OEKO-TEX certified dyes that meet safety and environmental standards.
.: Fabric blends: Heather Sport colors - 60% polyester, 40% cotton
Survived Westfield at Christmas? Prove it with this Shepherd’s Bush Xmas jumper, featuring a grumpy cartoon crowd and the immortal words about never speaking again after a “romantic” Westfield trip. Perfect for anyone who knows Shepherd’s Bush is less Silent Night and more ‘why is it this busy on a Tuesday?!’
.: The Gildan 18000 jumper is built for comfort and durability, made from a medium-heavy (8.0 oz/yd² (271 g/m²)) 50/50 cotton-polyester blend.
.: The classic fit along with the crew neckline deliver a comfy wearing experience with a clean-cut style. Meanwhile, the double-needle stitching at the shoulder, armhole, neck, waistband, and cuff seams add top-tier durability.
.: The Gildan 18000 jumper is crafted from ethically grown US cotton and backed by the US Cotton Trust Protocol, with OEKO-TEX certified dyes that meet safety and environmental standards.
.: Fabric blends: Heather Sport colors - 60% polyester, 40% cotton
Celebrate Christmas with Greenwich — a place where time (literally) begins.
This Christmas jumper is for those who know their way from the market to the park blindfolded, have a strong opinion on the best view over London (it’s obviously from the top of the hill), and have at some point said, “Meet by the ship?” like it’s the most normal landmark in the world.
.: The Gildan 18000 jumper is built for comfort and durability, made from a medium-heavy (8.0 oz/yd² (271 g/m²)) 50/50 cotton-polyester blend.
.: The Gildan 18000 jumper is crafted from ethically grown US cotton and backed by the US Cotton Trust Protocol, with OEKO-TEX certified dyes that meet safety and environmental standards.
.: Fabric blends: Heather Sport colors - 60% polyester, 40% cotton
Wimbledon Common. The home of the Wombles, golf clubs, dachshunds, London’s best spring water — and, of course, the founders of thelocalist themselves, the Fox & the Bear.
Wear it to Christmas dinner, the Dog & Fox, or your annual “might move to the countryside” conversation. Then happily stay put on the Common.
.: The Gildan 18000 jumper is built for comfort and durability, made from a medium-heavy (8.0 oz/yd² (271 g/m²)) 50/50 cotton-polyester blend.
.: The Gildan 18000 jumper is crafted from ethically grown US cotton and backed by the US Cotton Trust Protocol, with OEKO-TEX certified dyes that meet safety and environmental standards.
.: Fabric blends: Heather Sport colors - 60% polyester, 40% cotton